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Sports Promotional Items

Sports Promotional Items

5 Ways to a High-Score at Your Next Game Day Promotion   The game is here. The chants are being sung. The crowd is already gathered, and this is your big opportunity to introduce the spirit and the festivity to game day. From Friday night high-school football to your local minor league baseball team, turn game day into good will with custom promotional items like mugs and clappers. Get fans excited about being excited! They’re already in the right mindset for purchasing your products or services, so check out these 5 morale-boosting tips to slam even more sales into the game. 1. Entertain Spectators want to be entertained. A big part of that entertainment is to feel a part of the game, and one of the best ways to participate is to wear, sip, and wave paraphernalia. From the pre-season to the play-offs, there are loads of fans looking for fun. Consider giveaway products to help attract spectators and fans that might turn into customers. 2. Look around You Promo selling doesn’t have to be a spectator sport. Get out there, and get in the game! Look closely at team colors and popular gear to make design decisions. Find out what other teams, leagues, and schools have that are popular. Keep an ear out for slogans and chants that could put an extra dazzle on the mugs you’re providing. What clever things can you do with specific logos? There’s a lot of creativity in promotional items, and the sky is the limit.  3. Be fun, but also practical Before you skip over this tip, remember that practical fun doesn’t have to mean ‘practically fun.’ Knowing what products appeal to the most spectators is the key to strategy marketing. Pick reusable, outdoor products like bottle openers, beach balls, and drink-ware that are practical and festive. Know your audience by thinking about venue. High school game? Try apparel and noisemakers. Don’t make everything at once. See what sells and cater to the crowd. 4. Go Technical In today’s electronically driven world, marketers have to think about how they might sell products to tech-savvy fans. Cell phone covers and logo decals for laptops give fans a way to boast about their teams even while not at...

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Popular Promo

Popular Promo

Which promotional products are the most popular? The total amount spent on promotional products in 2011 exceeded $18 Billion, and the most popular category was promotional apparel. In 2011, the top ten categories for custom promotional products were: 10. Textiles (Flags, towels, umbrellas, throws, pennants, blankets, etc.) 9. Games/Toys (Kites, puzzles, playing cards, inflatables, balls, puzzles, stuffed animals, etc.) 8. “Other Items” (Promotional Items not included elsewhere) 7. Recognition Awards (Trophies, jewelry, clocks/watches, plaques, certificates, etc.) 6. Desk/Office and Business Accessories (Cases, pen sets, calculators, paper products, etc.) 5. Bags (Tote bags, gift bags, shopping bags, cosmetic bags, drawstring bags, etc.) 4. Drinkware (Water bottles, mugs, glass, china, ceramic, crystal, stainless steel, plastic) 3. Calendars (Desk Diaries, wall and wallet calendars, desk calendars, pocket secretaries, etc.) 2. Writing Instruments (Pencils, pens, highlighters, markers, etc.) 1. Apparel (Aprons, blazers, headwear, uniforms, jackets, footwear, neckware, etc.) Are promotional products actually effective? Yes! Promotional products are extremely effective in reaching and influencing your audience, according to PPAI and several research studies conducted by universities. Below are some examples. Promo Products’ Effect on Brand/Company Image Georgia Southern University conducted an experiment that shows that recipients of promotional products have a dramatically more positive image of a company than consumer who did not receive anything. Promotional Product Incentives’ Effect on Referrals from Happy Customers The Manship School of Mass Communication at Louisiana State University conducted a survey for PPAI which showed that accompanying a request for referrals with a promotional product incentive or a promotional product incentive along with eligibility in a sweepstakes drew as much as 500% more referrals than a regular appeal letter...

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